miércoles, 11 de febrero de 2015
When I talk about “marketing” my art I sometimes get funny looks. So I think I should clarify what I’m talking about when I discuss marketing. Marketing to me is anything and everything I do to promote my art, my music and my website. Think about it, you probably got a website to promote your art but what are you doing to make that happen?
If your response is doing nothing then I think having a website is a waste of time. If you aren’t investing a little time each week to promote yourself the effort, time and money of having a website or blog about your art is wasted.
If all you do is allow Google or other search engines bring traffic to your site you’re not effectively getting the word out about your work.
How can I say that?
Because I spent the first year of having my website letting it sit there relying upon Google, search engines and eBay sales to bring people into looking at it. I qualified my website and blog’s dismal failure by telling people that it’s only there to show interested customers and collectors what I do.
Well, where the hell were those interested customer’s coming from?
There weren’t many! Someone would email me to ask me about my work, usually from a referral from a friend of theirs who had seen my work so I’d send them to my website. That’s how it worked for quite some time. Until I decided to take it into my own hands and figure out how to get more people coming to my website, to my eBay sales and to me for custom work.
Thus my blog was born. I was keeping a personal blog that drove a lot of people to my work- I saw the power in my personal blog (sadly Diary-X is dead now) for marketing and getting people to check out my work. So I started the blog about my art.