martes, 23 de diciembre de 2014

Focusing in on the Internet

In the rebuilding of my blog I’m going to explore the area of focus. Focus like intent deals with the content of my blog. Instead of looking at what I hope to accomplish with my blog I look at how I’m going to get to that point.

So how do I focus my blog in on my intent? In my case I’m going to tailor my content and schedule myself to post regularly.  

I’ve decided that I’ll keep some of my better content- the look into my studio, balance of art and DayJob, music, photos of my work and looks at my art process.

I’ll add to that mix some looks at other people’s art, what they do with hand made/ bound books, some exploration of commercially available journals and notebooks, and links to other people’s blogs.

In terms of scheduling I plan on posting 3 to 4 times per week, anything more will be gravy.

Knowing my customer base can help me to focus my blog to bring more people in to read my content. Having sharply focused content and thoughts should only define the blog more clearly in the reader’s mind. This should be a positive change..

miércoles, 29 de octubre de 2014

What is my intent?

As I’ve been considering moving my blog from blogger to my own domain I’ve been thinking of the structure, my intent as well as the focus of the blog. I think that if I we’re starting my blog all over again I would structure it a little differently, change the focus a little as well as look a little more closely at my intent.

So these are good lessons for people to think about as they start their own blogs to promote their art and music. The first question to ask yourself as you start a blog is this: ¿its a art? ¿rock band?

What is my intent? 

That simply means what do you hope to accomplish with your blog? Are you writing to write, writing to share knowledge, or writing to promote your work. Any answer is fine really but that one answer is going to shape what you do with the other questions you need to ask yourself as you start on this journey.

Let’s first explore my answer to that question. Originally when I started out I was writing to write. I had a lot of knowledge of bookbinding and I wanted to share it. I wanted to create something of a resource for other bookbinders on the web. On my website and my blog I wanted to link to other book artists making great art, show tutorials and in general write about what it’s like to be an artist making art while working a DayJob. All that’s fine and I think I succeeded at most of those goals. As in life, art is organic and as my abilities shifted and grew so did my desire to sell my work. So I started up my website, started eBay sales and later etsy sales. Should be good, right? Well, the website isn’t the rousing success I hoped it would be but my other sales have remain constant. Somewhere in here I realized that my blog could help drive sales (more on this later and in my ‘zine.) So my focus began to shift, I wanted to show more of my binding and less of what other people were doing.

Somewhere in here I realize now that I lost my focus, my blog went from being a great place for binders to visit to being something of a mish mash of ideas. What I wanted from it was no longer clear. I knew that I wanted to use it to promote my sales, but I’m sure that it’s not working as well as it could because of my unclear intent and a muddled focus.

So here I am trying to refocus- my answer to the above question of intent? I want to promote my ebay and etsy sales. It’s a simple answer that lends itself to more questions. How am I going to do that? I will be refocusing my content and redirecting it towards my customer base. Who are my customers? MY customers are people like me but who don’t have time to bind books. Bibliophiles, busy tech heads with a desire to write, people using David Allen’s GTD, people who use moleskines ciaks and other fine stationary, people who are done with the Palm and Pocket PCs. I’ve found that my customer base is diverse, from artists to geeks but all have a desire to write and use their notebooks well. Fine stationary and notebooks have an appeal all their own and I need to appeal to that audience. So how do I appeal to my customer base? That’s the real question. Do these people want or need to know how to bind their own books, not likely, are they interested in it, probably but the people who want to read about bookbinding are other binders; who aren’t for the most part the people buying my work.

It has dawned on me after all this time that I’m appealing to the wrong audience, bookbinders rather than artists and people who want to use my work.

The question of intent begs the question of who the readers of the blog are-i.e. who are your customers. The answer to that question will drive the answers of the other 2 questions of focus and structure. Questions that I’ll explore more fully in another post.

I’ll suggest that if your starting out or even currently working on a blog ask yourself these questions:
What is my intent?

And then ask yourself:
Who are my readers/customers?
Then, who would I like them to be?
Next post I'll look at the next 2 areas of questioning.

martes, 23 de septiembre de 2014

Money Trail, music bussines, and marketing

From gold to air ¿where is the money? The influence of economy and dolars. The cash is virtual and not printer. The gold take alot of space now is virtual cash. The music market is down at the moment but some art pay big.

It's about setting goals, breaking said goals down into measurable and easily attainable steps and executing those steps for success. Awesome ideas for anyone if you are in the music bussiness